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Adidas x Google Talking Shoe
Existing among the more recognized brands in the world is a race to introduce the next innovation. Adidas and Google have partnered up to unveil the latest innovation called ‘The Talking Shoe.’ This new innovation is just that – a shoe that talks. More specifically, this shoe talks trash to you. Peep the commercial and find out more after the jump.
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[Video] Nike’s Camp Victory by Skylab Architecture
Nike has always been known for collaborating with other companies to introduce innovative projects to the world. This time around, Nike teams up with Portland-based Skylab Architecture to design a temporary yet artistic exhibition at the University of Oregon’s Hayward Field for Nike’s Olympic Trial Pavilion, “Camp Victory.” Watch the video of them building process and images of the exhibition after the jump.
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[Video] Complete Technique Gold-Plates Nike Zoom Force 1
What you are about to witness in this video shot over 9 days by Ronin, is the artistry and craftsmanship behind gold-plating a blank Nike Zoom Force 1. The video focuses on Osamu Koyama of jewelry brand Complete Technique as he takes on this task commissioned by the brand for their Shoeshine Project 2012.
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Uniqlo Pinterest Dry-Mesh Campaign
Uniqlo did something very unique recently, no pun intended. The brand simply took advantage of the way Pinterest works, and created their own scrolling Uniqlo animation. The idea was originally from digital agency Firstborn to combat scrolling slumber and at the same time, promote Uniqlo’s new Dry Mesh T-shirts. Check it out!
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Lebron James for Nike+ Promo & Videos
An innovation that may spark a rise of technology and athletics performance gear will be launched on June 29th, 2012. On this date, Nike will be launching Nike+ gear, their latest project that will include a running shoe and a basketball shoe that will each be equipped with sensors that will record every one of your movements in the shoes to Nike+ iPhone Apps (most likely Android apps too). Check out both the video promos! Awesome.
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Air Yeezy 2 Zine
In the eyes of many, the hype around the Air Yeezy 2 has surpassed any sneaker release of 2012 reigning at the top as the most sought after sneaker thus far. To Montreal creative team Une Banane, the Air Yeezy 2 hype has given the team enough incentive to give the shoe its own zine which speaks on the shoe from an outsider’s perspective.
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Skate Upton
With the accidental but already hyped Skate Moss, it’s only natural that we see a designed Skate Upton – especially considering the giant footprint Kate Upton’s name has made in the media over the past couple years. Check out the concepts of Skate Upton and Skate Moss!
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Kanye West’s Cruel Summer at Cannes Film Festival Recap
The official premiere of Kanye West’s short film, Cruel Summer, debuted this year at the Cannes Film Festival. Cruel Summer was written, produced, AND directed by Kanye West who may deserve to be referred to as a renaissance man now with all the different things he is accomplishing as of late. See pictures and read more!
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WeSc & Smart: The Superlative Journey Site & Video
With more recent innovative collaborations such as Supreme and Campbell’s Soup, Swedish streetwear brand WeSC is collaborating with Smart car to present The Superlative Journey. What is The Superlative Journey exactly? Check the video after the jump!
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ADR Studio Presents Instagram Socialmatic Camera Concept
ADR (Antonio De Rosa) Studio brings the Instagram icon to life with the Instagram Socialmatic Camera Concept. The camera concept has full functioning features that include posting pictures to Instagram and directly printing out a hard copy from the camera. Check the rest of its features and pictures!