Nathan VanHook: The Man Behind The Air Yeezy II
Arguably the most hyped sneaker of all-time to this date are the Air Yeezy IIs. Some may argue that the hype was what got them into the sneaker while others argue it was the design itself. But who designed the shoe? Certainly it wasn’t just Yeezy aka Kanye West that designed the shoe by himself even though his nickname is incorporated into the name of the sneaker.
However, if you were to ask the average person to guess who designed the Air Yeezy IIs provided that they knew what you were even asking, they would most likely say Kanye West confidently. Unfortunately, there’s another name that’s not getting enough credit. The other name you should associate with the design process of the Air Yeezy II is Nathan VanHook. He’s one of Nike’s sportswear designers who worked on the Air Yeezy IIs with Kanye. During his tenure with Nike, VanHook designed a few recognizable shoes including the Nike Lunar Flow, Nike Zoom Meriwether, and NSW Woven Mayfly which just released.
To design something like the Air Yeezy IIs, one should understand the process and the thinking behind the design. Carefully presented through a unique and clean design is thehue.ca which gives you an insight to VanHook’s mind. So without further ado, meet the man behind the Air Yeezy II design: Nathan VanHook.